Beginning your recovery campaign emails with the customer's first name increases trust and personalization to your customer outreach.
The following snippets can be used to insert a first name greeting into your email templates, falling back to "Hi there" if a first name isn't available.
Using Stripe?
Customer description/name field
This snippet inserts first name into your email greeting, even if the field includes the full (first and last) name:
Hi {{customer.properties.stripe.customer.description | capitalize | truncatewords: 1, "" | default: "there" }},Metadata
First names stored in a Metadata field can be inserted into the email greeting with this snippet:
Hi {{customer.properties.stripe.customer.metadata.first_name | default: "there"}},Using ReCharge/Braintree?
We automatically sync First Name and Last Name with ReCharge and Braintree for all of your customers, so you can use this without any additional work:
Hi {{customer.properties.first_name | default: "there"}},